Welcome! I am going to attempt to license my product over manufacturing it, etc. My main reason for this is time and money :). I am not experienced in business and don’t have much capital. I am a stay at home mom, so time is a big issue for me as well. Licensing seems like it will allow me to have someone with more experience handle the areas in which I am not strong. Before I found out that licensing was even an option, I tried to do it myself and was basically stopped in my tracks by all the details that starting up a business around my product would entail. For my first product, I feel comfortable letting someone else take most of the risk and getting less of a percentage in return.